EN 
SV 
Where we came from
Our story started a few years ago, with our CEO’s Shetlands Sheepdog (also called a “sheltie”) named Tessie. She was a cautious dog who loved adventure but hated riding a car.
Due to that, our CEO found herself being in need of a portable monitoring camera. She wanted to be able to monitor Tessie when driving or having the car parked, to use that to train her to be less wary of the car.
Since then, Tessie has unfortunately passed away but her legacy lives on in the product name The SheltieCam. We hope that we can help as many future dogs as possible!
Meet the team
CEO & Software Developer
ANNIKA VON HOFSTEN
annika@meanwhile.nu | +46 763 401512
Annika is the CEO of Meanwhile and the person who identified the need. She has a B.Sc. in Engineering specializing in leadership, economy and organizational development. She has many years of experience with product development, management and B2B sales, as well as a dog owner and trainer. She is sharing her life with a border collie called Åska (meaning “Thunder” in Swedish) whom she often takes out on adventures, training sessions and competitions.
CTO & Hardware Developer
NICLAS GUSTAFSSON
niclas@meanwhile.nu |+46 738 027678
Niclas is the CTO of Meanwhile and the person who belived that there is a technical solution to the need. He has a M.Sc. in Engineering specializing in mechatronics and biomedical engineering. He has many years of experience with product development, project management and leadership. He has shared a big part of his childhood with dogs, so although he doesn’t have one at the moment he is a dog lover at heart.
Our advisors
Dog behaviorist & dog trainer
NINJA CLAESSON
Ninja is a dog behaviorist and dog trainer at Hundvetare. She assists dog owners with everything from training advice to addressing complex behavioral issues. Additionally, she specializes in developing individualized plans for owners and their dogs, focusing on achieving a healthy balance in their daily life together. She has particular expertise in various activities within scent work. Her own dog is a trained detection dog, skilled in detecting spruce bark beetles. Together with her dog, Ninja is helping forest owners identify infested trees, which helps to prevent the spread of infestation.
Veterinary advisor
Louise von Hofsten
Louise is a veterinarian since several years, and is currently doing a Swedish specialist degree. She works at Blå Stjärnan Animal Hospital in Gothenburg, one of Sweden’s biggest animal hospital, where she focuses on emergency and critical care. Outside of work, she spends her days with her clever and cute siberian cat Saga (meaning “Fairy tale” in Swedish), teaching her tricks and have lots of cuddle sessions. She has a great love for all animals and their wellbeing.
Incubator and mentors
Founders Loft
Founders Loft is the incubator that supports us through thick and thin. We are their first PetTech company but they have years of experience in guiding other tech start up companies towards success, and put all their knowledge and heart into their mission. For us, they are especially helpful with mentorship in business development, sustainability and communication.
CIO (Chief Inspiration Officer) and product tester
Åska the Border Collie
Åska (meaning “Thunder” in Swedish) is the CIO, the Chief Inspiration Officer, of Meanwhile and the dog who is the reason this idea is being realized. She does not have a M.Sc. or B.Sc. in anything, but she has a lifetime of experience in being cute, curious and hungry for adventure. She spends her days together with Annika either running and playing in the forest or training and competing in obedience and rally-o.